The One Color You'll Never See at Abercrombie and Fitch…Until Now

by Nikki Ogunnaike

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I attended the Abercrombie and Fitch holiday-season press preview yesterday, and in between checking out the cute gear that will hit stores this November, I picked up a little nugget of information I just have to share.


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You've never seen black clothing in A&F or Hollister stores…that is until now! Seriously! The company even once issued a statement saying, "Abercrombie & Fitch does not sell black clothing and discourages wearing it at our home office and in our stores, because we are a casual lifestyle brand and feel black clothing is formal. We have nothing against black clothing and feel it is perfectly appropriate for things like tuxedos."


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Well, as it turns out the brand currently has a few black pieces in stores and it will become even more prominent come Holiday season. We're talking leather jackets, parkas, dresses, and more all in black!

Will this drive you to shop at Abercrombie and Hollister stores?

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